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About
The a.b.c. smile offers contemporary dental care from 69 Mortimer St in Fitzrovia, London W1W 7SF, welcoming patients across London who are looking to enhance their smile. Led by Dr. Edward Li and Dr. Tanya Patel, the practice takes a careful, patient-focused approach, aiming to understand what each person wants to improve and then translate that into realistic, attractive results. Specialising in cosmetic dentistry, the team focuses on treatments designed to improve the appearance of teeth and overall confidence. From first consultation through to the treatment plan, patients can expect clear communication and thoughtful guidance on options that suit their needs. With a Google rating of 4.9/5 from 96 reviews, the practice is well regarded for the quality of its care and the attention given to detail. Whether someone is considering a subtle refresh or a more noticeable change, the team in Fitzrovia works to help patients feel comfortable and supported throughout their journey. NHS status isn’t specified in the information provided. Patients who would like to confirm availability and eligibility for NHS care can contact the practice directly.
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How To Save Money at the a.b.c. smile
Dental Insurance
Dental insurance can cover 50-80% of treatment costs. Important: get insured before issues arise as pre-existing conditions typically aren't covered.
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Monthly payment plans like Denplan cover check-ups and give discounts on treatments. Unlike insurance, there are no waiting periods to start saving.
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Many practices offer 0% finance or monthly payment options to spread the cost of larger treatments. Ask at reception about available financing options.

